Several Meet-up Groups and marketing organizations in the Windy City intend to attend the SES Chicago network cocktail party on Tuesday, Nov. 5, for a collaborative gather with SES delegates, speakers and exhibitors.
The groups which will meetup at #SESCHI include:
CIMA – Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization;
Marketers Talk About Hummingbird
SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization providing the search engine marketing industry and marketing experts engaged in it;
Chicago Social Media Managers, several community managers and social media experts.
Chicago Women Tech, several local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) marketing, search engine marketing (SEM), internet growth, information technology (IT), social media, affiliate marketing, blogging, or another tech-related subject.
Greg Jarboe: What’re your initial thoughts on Hummingbird and how (or if) it affects your future search strategies?
AC: Marketers should: Continue to place the development of original, top quality information in the core of the search marketing efforts. Determine when the Hummingbird update (rolled-out over a month ago) has influenced your organic rankings or traffic. Include conversational concerns on your keyword analysis process.
Besides investigating key words that you’d enter on a search engine to locate information, assess phrases that you’d use to ask a friend for such information. You can also use Keyword Planner, Ubersuggest, or Google’s search box strategies to spot conversational inquiries.
Carefully monitor the popularity of conversational queries. Search amount around these queries is expected to go up now that Google is well equipped to answer the questions that covert queries present.
Use the schema.org markup convention, that allows you to provide comprehensive, organized information about your resources (e.g., products, films, photographs, locations, dishes, etc.). Power authorship and manager tickets to attach your articles for your Google profile.
MD: Hummingbird is always to Q/A sites what Google Places was towards the Yellow Pages. It will influence how people use search queries. People may ask more questions in the search bar which push us to optimize our content for question words & anchor text.
GJ: How are you handling ‘(not provided)’?
BT: As they say in Hollywood, the show must continues, so we SEOs should take a look at life beyond Key words.
Competition research tools such as Spyfu/SEMRush, and free tools such as ubersuggest.org that scrape Google suggest data are invaluable.
GJ: What’re three things marketers/SEOs should focus on for success in 2014?
AC: Content approach (like the development of great content and the promotion of such content via social networking), semantic markup (schema.org, author/publisher tags), and cellular SEO (responsive design or dynamic serving being preferred).
BT: I would say focus on making their sites unit pleasant (responsive style), bring more synergies with the top 3 in-bound routes like SEO, Social Networking and Email, and think more of themselves as Digital Marketers rather than SEO’s.
Making useful/shareable resources and/or expert-level content. Building content calendars/creative distribution techniques for the awesome content.
GJ: In the event that you could ask Google to get a holiday gift, what would it be this season?
AC: Make research dilemma knowledge on Google Webmaster Tools complete and accurate.
BT: Could I get my keyword data back Google Analytics, Please?
SES Chicago 2013 supplies a selection of conference passes and on-site training. For more information, click on costs and registration details. Group discounts for pass cases in the same business are also available by calling email@example.com and are the very best price for the cheapest cost possible.
I will disclose that SES Chicago is really a client of my firm.
MD: Create an easier AdWords experience while the AdWords increased campaigns are far too time intensive for many small-/medium-size businesses.